We develop and operate an innovative platform that helps consumers with finances and improving their wellness.

Dubai: +971 4 3721277
Dun & Bradstreet: 85 112 6138

The H Dubai Office Tower,
Level 9, Office 924,
One Sheikh Zayed, Dubai, UAE

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About is a name that stems from ‘smart’ Algorithms that simplify our lives! Fadi Jawdat Al-Hindi founded this Tech Startup with the sole purpose of designing and building a platform for insurance companies that delivers innovative, transparent, and easy-to-use consumer products and services.

We innovated on business and technology models in close collaboration with selective partners to build our ‘Algofy‘ platform. delivers unparalleled, fully integrated consumer services in the areas of finance & wellness. It makes finance accessible, helps secure consumers’ financial future, protects their loved ones, gets them healthier, and rewards them along the way. conducts itself with the following fundamental principles:

  1. Humanize the customer journey; simple, straight forward, and intuitive
  2. Integrate products end-to-end across organizations delivering results that Wow consumers
  3. Thrive through an open working environment that continually challenges the status quo
  4. Grow our team members through challenges, encouragement & motivation
  5. Demonstrate ‘Resolve’ in the face of adversity and roadblocks to bring about real change in the industry