Solution · Tracking Fix

Fix broken GA4 & Google Ads tracking

If GA4 conversions do not match Google Ads reports — or your ROAS numbers look wrong — the tracking is broken. We diagnose the root cause and fix it so you can trust your data again.

Talk to an Expert

Algofy specializes in fixing broken analytics and ad tracking — a core competency from HandL Digital UTM and attribution expertise. We audit GA4 event configuration, Google Ads conversion actions, GTM container setup, and server-side tracking to restore accurate measurement across your entire funnel.

AWS Partner Program

AWS Partner Program Benefits

As an official AWS Partner and North American distributor, we extend partner-only advantages to qualified customers.

Free POC for selected projects — Qualified engagements can receive a proof-of-concept built at no charge when you partner with us on AWS — we invest upfront so you validate before you commit.
Access to AWS partner funds — We tap AWS partner funding programs and credits to offset migration, modernization, and AI workload costs that direct customers cannot access on their own.
Official AWS distributor · North America — Algofy is an authorized AWS distributor in North America, enabling discounted AWS resources and consolidated billing support for enterprise teams.
Discounted AWS resources — Beyond standard pay-as-you-go pricing, eligible customers receive partner-level discounts on AWS consumption through our distributor relationship.

Why Algofy

Built for enterprise outcomes

Accurate conversion data

GA4 events and Google Ads conversions that fire reliably on every form submission, purchase, and lead action — not just the ones that happen to trigger.

Enhanced Conversions recovery

Implement Google Enhanced Conversions and Meta CAPI to recover attribution data lost to ad blockers, iOS restrictions, and cookie deprecation.

Cross-platform alignment

GA4, Google Ads, and CRM numbers that reconcile — ending the meetings where every platform reports a different conversion count.

Server-side reliability

Server-side GTM and conversion APIs that track conversions independently of browser limitations for more complete and durable measurement.

How it works

Our proven process

Tracking diagnostic

Audit GA4 events, Google Ads conversion actions, GTM tags, consent mode, and cross-domain configuration to identify every break point.

Root cause analysis

Document why conversions are missing, duplicated, or misattributed — tag firing issues, consent blocking, parameter mismatches, or redirect losses.

Fix implementation

Repair event tags, conversion actions, Enhanced Conversions, UTM parameters, and cross-domain tracking with validation at each step.

Server-side upgrade

Deploy server-side GTM and conversion APIs where client-side tracking is insufficient for reliable measurement.

Validation & monitoring

Confirm fixes with test conversions across devices and browsers. Set up ongoing monitoring alerts for tracking regressions.

Deliverables

What you receive

Tracking diagnostic report

Fixed GA4 event configuration

Repaired Google Ads conversions

Server-side tracking setup

Ongoing monitoring & alert configuration

FAQ

Common questions

Why do GA4 and Google Ads show different conversion numbers?

Common causes include mismatched conversion actions, consent mode blocking tags, cross-domain tracking gaps, attribution window differences, and duplicate event firing. We audit each layer to find and fix the specific breaks.

How quickly can you fix our tracking?

Diagnostic audits complete in 3–5 business days. Most fixes are implemented within 1–2 weeks depending on complexity. Server-side GTM upgrades may add another week for infrastructure setup.

Will fixing tracking improve our Google Ads performance?

Accurate conversion data enables Smart Bidding algorithms to optimize correctly. Many clients see improved ROAS within 2–4 weeks of fixing tracking because Google Ads can finally optimize toward real conversions.

Ready to get started?

Talk with our AWS and Google Cloud partner team about your fix ga4 & google ads goals. Qualified AWS engagements may include a free POC, partner funding, and discounted resources.