Track what actually drives conversions
Broken UTM conventions and siloed analytics make it impossible to know which campaigns generate revenue. We fix attribution from the source — reliable tracking that marketing and finance both trust.
Talk to an ExpertAlgofy brings deep UTM and conversion tracking expertise from HandL Digital — the team behind industry-leading UTM governance tools. We implement end-to-end attribution across Google Ads, Meta, LinkedIn, email, and organic channels with consistent parameter standards and unified reporting.
AWS Partner Program Benefits
As an official AWS Partner and North American distributor, we extend partner-only advantages to qualified customers.
- Free POC for selected projects — Qualified engagements can receive a proof-of-concept built at no charge when you partner with us on AWS — we invest upfront so you validate before you commit.
- Access to AWS partner funds — We tap AWS partner funding programs and credits to offset migration, modernization, and AI workload costs that direct customers cannot access on their own.
- Official AWS distributor · North America — Algofy is an authorized AWS distributor in North America, enabling discounted AWS resources and consolidated billing support for enterprise teams.
- Discounted AWS resources — Beyond standard pay-as-you-go pricing, eligible customers receive partner-level discounts on AWS consumption through our distributor relationship.
Built for enterprise outcomes
UTM governance that sticks
Standardized naming conventions, automated validation, and team training so every campaign link is trackable — not just the ones someone remembered to tag.
Multi-touch attribution
Move beyond last-click models to understand the full customer journey across touchpoints, channels, and time windows.
Cross-platform unification
Consolidate data from ad platforms, GA4, CRM, and email tools into a single attribution view that eliminates conflicting reports.
Campaign ROI clarity
Dashboards that connect ad spend to pipeline and revenue so marketing leaders allocate budget based on data, not intuition.
Our proven process
Tracking audit
Review current UTM usage, tag manager configuration, conversion events, and data discrepancies across analytics and ad platforms.
Governance framework
Define UTM naming conventions, channel taxonomy, validation rules, and team workflows for consistent campaign tagging.
Implementation
Deploy UTM tools, configure GA4 events, set up server-side tracking where needed, and integrate CRM conversion data.
Attribution modeling
Build multi-touch attribution models and dashboards that connect marketing touchpoints to pipeline and revenue outcomes.
Training & monitoring
Train marketing teams on tagging standards, set up automated alerts for untagged campaigns, and establish monthly data quality reviews.
What you receive
Attribution tracking audit report
UTM governance documentation
Configured tracking & conversion events
Multi-touch attribution dashboard
Team training materials
Common questions
Why is our marketing attribution data inconsistent across platforms?
Inconsistent UTM naming, missing tags, ad blockers, and platform-specific attribution windows create conflicting numbers. We audit the full tracking chain and implement governance that produces a single source of truth.
What is HandL UTM expertise?
HandL Digital — Algofy parent company — builds UTM governance tools used by thousands of marketing teams. We bring that deep tracking expertise to enterprise attribution implementations.
Can you set up server-side tracking for better accuracy?
Yes. Server-side GTM and conversion APIs (Meta CAPI, Google Enhanced Conversions) recover data lost to ad blockers and browser restrictions. We implement these alongside client-side tracking for maximum coverage.
Ready to get started?
Talk with our AWS and Google Cloud partner team about your marketing attribution goals. Qualified AWS engagements may include a free POC, partner funding, and discounted resources.
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