Attribution · HandL UTM Expertise

Track what actually drives conversions

Broken UTM conventions and siloed analytics make it impossible to know which campaigns generate revenue. We fix attribution from the source — reliable tracking that marketing and finance both trust.

Talk to an Expert

Algofy brings deep UTM and conversion tracking expertise from HandL Digital — the team behind industry-leading UTM governance tools. We implement end-to-end attribution across Google Ads, Meta, LinkedIn, email, and organic channels with consistent parameter standards and unified reporting.

AWS Partner Program

AWS Partner Program Benefits

As an AWS Partner with access through an authorized North America distributor channel, we unlock partner-only discounts, funding, credits, and billing resources for qualified customers.

Free POC for selected projects — Qualified engagements can receive a proof-of-concept built at no charge when you partner with us on AWS — we invest upfront so you validate before you commit.
AWS partner funding & credits — We tap partner funding programs, marketing development funds, and AWS credits to offset migration, modernization, Well-Architected remediation, and AI workload costs.
Distributor-channel discounts — Through our authorized North America AWS distributor relationship, eligible customers get partner-level discounts and volume-based pricing beyond standard pay-as-you-go rates.
Billing, Marketplace & enablement — Consolidated multi-account billing, AWS Marketplace private offers, and partner training and certification resources — support direct customers typically cannot access alone.

Why Algofy

Built for enterprise outcomes

UTM governance that sticks

Standardized naming conventions, automated validation, and team training so every campaign link is trackable — not just the ones someone remembered to tag.

Multi-touch attribution

Move beyond last-click models to understand the full customer journey across touchpoints, channels, and time windows.

Cross-platform unification

Consolidate data from ad platforms, GA4, CRM, and email tools into a single attribution view that eliminates conflicting reports.

Campaign ROI clarity

Dashboards that connect ad spend to pipeline and revenue so marketing leaders allocate budget based on data, not intuition.

How it works

Our proven process

Tracking audit

Review current UTM usage, tag manager configuration, conversion events, and data discrepancies across analytics and ad platforms.

Governance framework

Define UTM naming conventions, channel taxonomy, validation rules, and team workflows for consistent campaign tagging.

Implementation

Deploy UTM tools, configure GA4 events, set up server-side tracking where needed, and integrate CRM conversion data.

Attribution modeling

Build multi-touch attribution models and dashboards that connect marketing touchpoints to pipeline and revenue outcomes.

Training & monitoring

Train marketing teams on tagging standards, set up automated alerts for untagged campaigns, and establish monthly data quality reviews.

Deliverables

What you receive

Attribution tracking audit report

UTM governance documentation

Configured tracking & conversion events

Multi-touch attribution dashboard

Team training materials

FAQ

Common questions

Why is our marketing attribution data inconsistent across platforms?

Inconsistent UTM naming, missing tags, ad blockers, and platform-specific attribution windows create conflicting numbers. We audit the full tracking chain and implement governance that produces a single source of truth.

What is HandL UTM expertise?

HandL Digital — Algofy parent company — builds UTM governance tools used by thousands of marketing teams. We bring that deep tracking expertise to enterprise attribution implementations.

Can you set up server-side tracking for better accuracy?

Yes. Server-side GTM and conversion APIs (Meta CAPI, Google Enhanced Conversions) recover data lost to ad blockers and browser restrictions. We implement these alongside client-side tracking for maximum coverage.

Ready to get started?

Talk with our AWS and Google Cloud partner team about your marketing attribution goals. Qualified AWS engagements may include a free POC, partner funding and credits, and distributor-channel discounts.